From the city of Macas we were asked to develop the naming and brand identity for a micro-market that will be a pioneer in the sale of essential products to the inhabitants of the canton Taisha.
In this project, several proposals for names focused on relating Taisha's native language with Spanish were presented. Resorting to neologism and word games. The selected name complied with different filters and in this way it was possible to connect the business activity with a very simple phonetics.
For the logo was considered a very strong typography and high visual impact, with two very pregnant colors and very successful in the category.