Finca Procel from Palora, Ecuador. He commissioned us to design the image of his new star product. The pitahaya wine.
Being the first farm to export its pitahaya product, they decided to have a product that differentiates and opens new markets with the production and export of this new drink of moderate consumption.
Based on the different stages of the product, it was time to improve its presentation with a previously made image. In this project we made a total change in the whole concept, defining typographies, spaces, elements and implementing an illustration that represents the ecosystem of the company. Given its geographical location, we identified points that were not precisely accurate. And by means of the illustration we located the plantation, the collection center and the Sangay volcano to center the origin of the product.
In general, the application of the image starts with the Procel logo as a product brand which, together with the elements, establishes a clean, simple and modern graphic.