Tandalla - Firstrein - Estudio de Packaging & Branding


Brand design

Label design



The association of women winners of the second place at national level of new ventures based on non-traditional products entrusted us the design of the image of this innovative product with the idea of embodying both in the name and the label their identity.



As part of the analysis and the creative process a point to highlight was the example of these women, which led us to decide for the name of TANDALLA WARMIS which translated from Quichua to Spanish means: women entrepreneurs united (Tandalla: group work and Warmis: women) in a font as simple as these ladies and in a red color that reminds us of the strength accompanied by a stylized profile of the snowy Chimborazo.

As for the design of the label we wanted to use a yellow color similar to that of the product with a white background that emphasizes the typography and with a pattern of lines that symbolize the union.