Sierra Morena - Firstrein - Estudio de Packaging & Branding
 

Sierra Morena

Brand design

Label design

 

Project


For the launch of a new Sierra Morena product we were commissioned to organize the brand image and create a simple label concept.





 

Result


Under a traditional concept of the old farm, a traditional logo was defined where the stylized mountains represent the Ecuadorian mountains in a wood-colored background that conveys the idea of baking. In addition to this, a very simple label was developed where the brand and name of the product is captured.