Sierra Morena - Firstrein - Estudio de Packaging & Branding

Sierra Morena

Brand design

Label design



For the launch of a new Sierra Morena product we were commissioned to organize the brand image and create a simple label concept.



Under a traditional concept of the old farm, a traditional logo was defined where the stylized mountains represent the Ecuadorian mountains in a wood-colored background that conveys the idea of baking. In addition to this, a very simple label was developed where the brand and name of the product is captured.