Sacha - Firstrein - Estudio de Packaging & Branding


Brand design

Packaing design



We were commissioned by the Napo Province AMUT Association to redesign its line of hygiene and skin care products.

Sacha Jabón is made with ancestral medicinal plants from the Ecuadorian Amazon. Due to their properties, they are highly required products at a national level.



For this project we defined a substantial change in the brand and its future; modifying typographies, colors and visually identifying its category.

For the image of the box the idea was to represent the nature of the Amazon and clearly reflect the attributes of the product.

A color was defined for each type of soap to create a relationship between name and raw material.