Penipeño - Firstrein - Estudio de Packaging & Branding
 

El Penipeño

Brand design

Label design

Product range

 

Project


Penipeño entrusted us with the design of the heart of BRANDING in his company, we had the opportunity to design both the PACKAGING and the ideal logo that would accompany the labeling of its different dairy products.





 

Result


As for the image of the product we focus on the variation of the color of the bottle according to the taste of each yogurt. We also design an image that has a suggestive effect and encourages purchase. Regarding the logo, we had to look for a color that stood out in each of the bottles, a color that communicated the idea of an appetizing product, so the choice of red color suited us very well to accompany a minimalist idea.