Penipeño Embutidos - Firstrein - Estudio de Packaging & Branding

El Penipeño

Brand design

Label design



El Penipeño, after the excellent experience he had with us in the development of the PACKAGING of his dairy products, wanted to entrust us with the design of the graphic line in his sausage chain.



Thinking of a simple, modern and dynamic design that highlights the attributes of the brand, we decided to use the red color that communicates the idea of a product both exquisite and succulent by adding to the label an image of it, which reinforces the sensation with a typography that fits the logo.